In collaboration with the world renowned NGO, Re:wild, this ambitious program will protect and restore British Columbia‘s South Okanagan Grasslands, a priority area for biodiversity
MONTREAL, December 7, 2022 /CNW/ – Today, YSL Beauté reinforced its commitment to people and the planet with the Canadian launch of REWILD OUR EARTH. This global program, developed in partnership with Re:wild, a world-class NGO that works with 400 conservation partners in 84 countries to advance ecological restoration globally, aims to protect and restore 100,000 hectares of land. by 2030 and safeguard biodiversity in priority areas. affected by climate change. In Canadathis program will focus on the South Okanagan grasslands – a key area for biodiversity conservation – in collaboration with local NGO partner, The Nature Trust of British Columbia. This initiative is part of the brand’s broader sustainability platform (known as “Changing the Rules, Changing the Future”) as well as its long-standing commitment to the Earth, inspired by the legacy of Mr. Saint Laurent.
YSL Beauty has reinforced its commitment to people and the planet with the Canadian launch of REWILD OUR EARTH
Protecting and restoring the South Okanagan grasslands, a biodiversity hotspot
Rewilding, a positive reframing for nature conservation, involves holistic solutions to remove barriers and restore vibrant wildlife populations and intact, functioning and resilient ecosystems that effectively include people; in other words, to better let nature take care of itself. The Canadian launch of LET’S SAVE OUR EARTH will focus on protecting a national biodiversity priority area to prevent its degradation: 160.8 acres (65.1 hectares) of grassland in the South Okanagan region of British Columbia. Grasslands are one of the critical ecosystems that have been identified in the United Nations Decade of Ecosystem Restoration, 2021-2030, and are among the most threatened ecosystems in the world.
Critical habitat for sensitive species and ecosystems
Located in the White Lake A basin adjacent to The Nature Trust of BC’s largest complex of conservation properties, the project area of interest is a national biodiversity hotspot, with species and ecosystems of provincial and federal significance. It is critical habitat for five federally listed species (including Western Tiger Salamander, Lewis’s Woodpecker, Pallid Bat, Western Rattlesnake, and Showy Phlox) , and 95% of the area contains sensitive ecosystems (open sagebrush steppe, grasslands, riparian and hardwood forests). Notably, the lands are located within the traditional territories of First Nations communities, including the Penticton (SnPink’tn) Indian Band and the Lower Similkameen (Smelqmix) Indian Band, both members of the Okanagan Nation (Syilx people) . Because the South Okanagan grasslands are an important cultural and historical site and a source of medicine and food, the project will enlist the help of traditional ecological knowledge keepers from the Okanagan Nation Education and Cultural En’ owkin Center to ensure the continuity of these traditions.
Caroline N.isgre, scientific director and international sustainable development, YSL Beautysays, “I’m glad to see LET’S SAVE OUR EARTH extend to Canada, a key region for biodiversity. Grasslands are one of the most threatened wild places on Earth, yet they are one of the most resilient. Essentially upside-down rainforests, grasslands store carbon, survive heat waves and create sanctuaries for wildlife. As such, they are essential for the protection from Canada wilderness and rewilding our Earth.”
A long-term commitment to leave the world wilder by 2030
As a L’Oréal Group brand, YSL Beauty is committed to bringing positive change to the world with a focus on both people and the planet. Today, the savage is in decline; at a time when over a million species are on the brink of extinction and 75% of all Earth’s land surface has been degraded, LET’S SAVE OUR EARTH has the potential to help make a measurable impact. To put this philosophy into action and continue to build on its work restoring at-risk environments over the past decade, YSL Beauty has now made the bold commitment to engage in the rewilding revolution.
“A commitment to the Earth is at the heart of the YSL Beauty brand, inspired by the legacy of Mr. Saint Laurenta nature lover who was inspired by the natural wonders of Morocco throughout his career,” says Carl D. passed awayManaging Director, YSL Beauty, L‘I prayedAl Canada. “With the national launch of LET’S SAVE OUR EARTH, we are proud to make a long-term commitment to championing work on land system change. Our goal is to help protect and restore an area of Canada it is vital for the natural longevity of the nation and for having a positive impact on the local community.”
The LET’S SAVE OUR EARTH The project is part of the brand’s new global sustainability platform, known as “Changing the Rules, Changing the Future”, which will focus on continuing to harness innovation to unlock new new possibilities – from how the brand makes its products to the overall impact it will have on the world.
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ABOUT YSL BEAUTY
Yves Saint Laurent Beauty gives body and soul to a style. Completely liberated, it asserts itself as a collection of icons, each creation being driven by audacity, youth and the avant-garde. After Saint Laurent, which has embodied the zeitgeist for nearly 40 years, YSL Beauty continues its unbridled love affair with women to create, shape and develop modernity. No compromise. Your own rules. Now. www.yslbeauty.ca
ABOUT RE:WILD
Re:wild protects and restores nature. We have a singular and powerful focus: nature as the most effective solution to the interconnected crises of climate, biodiversity and human health. Founded by a group of renowned conservation scientists with Leonardo DiCaprio, Re:wild is a force multiplier that brings together Indigenous peoples, local communities, influential leaders, non-governmental organizations, governments, businesses and the public to protect and regenerate at the scale and speed we we need. Learn more at rewild.org.
ABOUT NATURE TRUST OF BRITISH COLUMBIA
The Nature Foundation of British Columbia is a leading not-for-profit land conservation organization with more than 50 years of success protecting and nurturing British Columbia’s most critical habitats. Since 1971, The Nature Trust of BC and its partners have acquired more than 73,000 hectares (180,000 acres) of ecologically significant land to save vulnerable wildlife, fish and plants. naturetrust.bc.ca
MEDIA CONTACTS
Juliette JacovidisJay Communication, juliette.jacovidis@jaycommunication.com
Sydney TradeChimera Collective, sydney@chimera-collective.com
Justine Durand TremblayIntegrated Communications Specialist, YSL Beauté, L’Oréal Canada, justine.durandtremblay@loreal.com
Juleah LoveGlobal Sustainability & Communications Manager, YSL Beauty, juleah.love@loreal.com
SOURCE Yves Saint Laurent Beauty
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